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KUALA LUMPUR: Tourism Minister Datuk Seri Dr Ng Yen Yen yesterday urged all Malaysians to be on high alert to ensure that Malaysia maintains its position as a top tourism destination.
She said all Malaysians need to take collective responsibility in keeping the environment clean and green.
“The ministry has implemented the ‘Think Tourism, Act Tourism’ culture at all times.
“This does not require big financial investment.
“We believe that the tourism industry can and must preserve, conserve and protect ‘mother nature’ for a clean and green Malaysia,” she said in a new year statement here yesterday.
Ng said Malaysia recorded a significant increase in tourism arrivals, from a
mere 5. 5 million tourists in 1998 to 23.65 million in 2009.
She said the United Nations World Tourism Organisation (UNWTO) reported that Malaysia was one of the world’s top ten international destinations of 2009, while Lonely Planet listed Malaysia in the top ten countries for ‘Best in Travel 2010’ and ‘Best-value Destination for 2010’.
“Despite the global economic challenges, tourism has put its mark as an important revenue generator to the Malaysian economy,” she said.
Malaysian resort operators also grabbed several awards in the World Travel Awards 2010, the minister said.
Furthermore, Ng said, Malaysia also achieved the highest rate of return on investment (ROI) per ringgit spent on promotion and the lowest cost of promotion per tourist at RM14. — Bernama
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