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AS A parent or teacher, teaching elementary school-aged kids about going “green” is a bit challenging.
Eco-minded behaviours like buying fewer stuff, reusing old material or even picking up litter are actions, which if not taught in a fun and accessible manner, can seem quite unexciting to our younger audience.
As such, during the two-day Star Kids Fair 2010 this weekend, held in conjunction with the World Children’s Day celebration, the Ministry of Tourism Malaysia is bringing its 1Malaysia Green 1Malaysia Clean (1MG1MC) mascot “Mr Bin” to teach the kids about the importance of keeping our areas, particularly tourist spots and attractions, clean and green.
According to Tourism Minister Datuk Seri Dr Ng Yen Yen, the objective of the 1MG1MC campaign is aimed at changing the mindset, habit and attitude of Malaysians towards cleanliness.
“It is important to promote cleanliness nationwide and to raise awareness in Malaysians on the importance of a healthy environment as well as to be the champions responsible for keeping their surroundings clean,” she said.
Apart from Mr Bin’s special appearance, the ministry’s team has also lined up numerous exciting and fun games, all related to its current 1MG1MC campaign which was launched in Putrajaya on July 18 by Ng.
Among the fun activities held at the ministry’s booth are “Spin the Wheel of Green”, “Go Green IQ Contest”, “Go…Go… to the Right Bin”, “Jom Kitar Semula”, “Giant Green Hidden Word”, “Green Giant Coloring Carpet”, “Photo session with Mr Bin” and “Let’s Recycle (Snake & Ladder)”.
There is also a 1MG1MC tree where kids are encouraged to pen their creative thoughts and ideas/wishes on how to protect and beautify our environment, especially tourist spots.
A nationwide campaign, the 1MG1MC project is part of the Ministry of Tourism’s efforts to achieve its target of 36 million arrivals a year by 2020, with RM168bil in tourism receipt.
For more information, call the Corporate Communications Unit, Ministry of Tourism Malaysia at 03-4043 0462.
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